![]() Since the early days of the agile software movement, scrum has enjoyed a high degree of popularity. ![]() Let’s explore both of these common options, so you can pick the right path the first time and look back on the start of your agile journey with pride, not regret. But making an ill-informed decision can still make all the difference, leading to frustration, lost opportunities and possibly even abandonment of agile marketing. ![]() There is no universal right choice when it comes to picking an agile approach. Like the paths in the poem, both options are viable. It’s not an inconsequential decision, but fortunately we have more data to act on than Frost’s uncertain narrator. Will they take an iterative approach to agile, as embodied by the scrum methodology, or will they choose a flow-based approach, commonly known as kanban? And very early in their journey, marketers encounter a fork in the road. Marketers who hope to change their broken processes face a similar choice.Īgile marketing is inching toward the mainstream, enticing more and more teams to take their first tentative steps on this exciting path. The traveler must choose one of two paths that “diverged in a yellow wood,” looking down each as far as possible before finally choosing “the one less traveled by.” The speaker believes this choice makes a major difference in how his future unfolds, since it’s unlikely that he’ll ever have the opportunity to take the other route. Robert Frost’s famous poem “The Road Not Taken” is a brilliant cautionary tale about decision-making.
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